Every April, in honor of Earth Day, Aveda celebrates “Earth Month” with global fundraising activities and events to raise awareness around a specific environmental issue. This year’s theme, “Clean Water – It Only Takes Baby Steps” focused on protecting clean water at home and around the world. The Aveda network of salons, spas, stores, and institutes and their guests raised a monumental $3.25 million for Aveda’s 20+ non-profit Earth Month Partners. Thank you!
A key fundraising element was the Light the Way candle, from which all proceeds are donated to Global Greengrants Fund for projects that help protect water in countries where Aveda sources ingredients. Global Greengrants Fund is a non-profit organization that makes small grants to grassroots environmental organizations in developing countries working to protect their natural resources and empower communities. If you purchased an Earth Month candle, you helped make these projects possible. If you would like to support these efforts, a limited quantity of Earth Month candles is still available in Aveda stores and select salons, spas and institutes.
As a reward for incredible fundraising results, Aveda is celebrating our Earth Month accomplishments in India with the top salon and retail sales representatives whose locations most strongly supported Earth Month efforts. Highlights of this trip will include seeing first-hand a Greengrants water project solely funded through candle proceeds, visiting the “birthplace” of Aveda, whitewater rafting on the Ganges River, and much more.
The group arrives in Delhi tonight. We’d like to introduce the lucky people who will be experiencing this amazing journey in India.
Kristine Herzberg – Salon Development Partner, Omaha, NE
Christine Simon – Salon Development Partner, Hartford, CT
Emily Szymborski – Salon Development Partner, Madison, WI
Kirk Holmes – Salon Development Partner, San Diego, CA
Melissa McClellan – Experience Center Manager, Easton Town Center, OH
Sarah Belden – Experience Center Manager, Woodland Hills Mall, OK
Maryanne Schramm – District Manager, South Atlantic
Rochelle Kwiatkowski – District Manager, Midwest
Tom Petrillo – The Salon People, St. Petersburg, FL
Catherine Porter – Global Greengrants Fund, Board of Directors Sausalito, CA
David Hircock – Estee Lauder/Aveda
Marc Zollicoffer – Aveda Spa Education, Minneapolis MN
Saraswati Kavula – Videographer
Gigi Abbadie – Aveda Affinity Marketing, Minneapolis, MN
Katie Galloway – Aveda Earth and Community Care, Minneapolis, MN
Please join us on a virtual trip through northern India over the next week. We’ll post photos and highlights daily (or as technology allows!).